—— our story from laiyang to singapore

Born in Laiyang, Made to move.

A story rooted in fruit. A new chapter in the way we live. Discover our story.

01

Origin

02

The Pear

03

The Season

04

The Craft

05

Our Name

06

Our Juices

07

Singapore

08

Life in motion

—— WHERE IT ALL BEGAN

Before there was Yi Zhi Bi, there was Laiyang.

In Shandong, China, a city and its celebrated pear have grown together for generations. Orchards, seasons and a way of life shaped by fruits. Our story starts here.

—— A FRUIT WITH A SENSE OF PLACE

Some things can only come from here.

Along the tributaries of the Wulong River, sandy soil and the rhythm of the seasons help shape the Laiyang pear's distinctive character.


More than a place it grows. A place it belongs.

Crisp

Juicy

Sweet-tart

—— FROM BLOSSOM TO HARVEST

Nature takes her time.

Spring brings blossoms. Autumn brings the harvest. And for a fleeting moment, the Laiyang pear is at its best.


How do you carry a season beyond the season itself?

The answer was juice.

—— FROM ORCHARD TO EVERYDAY

We don't start with juice. We start with the fruit.

Growing. Picking. Pressing. Pouring. One connected journey, with fruit at its heart.

01

Grow

02

Pick

03

Press

04

Pour

05

Repurpose

一枝笔

Yī Zhī Bǐ

—— A NAME THAT LEAVES A MARK

A simple beginning. An enduring idea.

Yi Zhi Bi means "a pen." A way to record, to create, to leave a mark.


From its beginnings with Laiyang pear juice, that idea has grown into a wider world of fruit. New flavours. New formats. The same fruit-first spirit.

—— A WORLD OF FRUIT

It started with pear. It didn't stop there.

Pear opened the door. Today, the story continues through a growing range of fruit flavours and ways to enjoy them.

Pear

Our Original Inspiration

Beyond Pear

A Growing Fruit Portfolio

Everyday Refreshment

Fruit In A New Form

Pear

•

Apple

•

Orange

•

Mango

•

Grape

•

Pomelo

•

Hawthorn

•

Guava

—— OUR SINGAPORE CHAPTER

New city. New rhythm. Same roots

As 一枝笔 (Yi Zhi Bi) sole authorised distributor in Singapore, we're bringing its fruit-first spirit into the rhythm of life here. From a morning on the move to a match with friends. A lunch break to a long weekend. A new place for a story that began in an orchard.

—— OUR NEXT CHAPTER

Functional Hydration, the fruitful way

We train. We commute. We work. We play. We believe fruit-led refreshment belongs in these everyday moments.

On Court.

On the go.

In good company.

—— FROM A PEAR IN LAIYANG TO A LIFE IN MOTION

Live, fruitfully

Refresh. Replenish. Keep Moving.